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Sales & Origination
Improving Targeting Through Accurate Industry Classification
Sales performance is highly dependent on the quality of underlying data. Industry classification is a key input into:
Target list creation
Market segmentation
Outreach strategy
The Problem: Misaligned Targeting
When classification is inaccurate:
Target lists include irrelevant prospects
Messaging does not align with actual business activity
Conversion rates decline
Feeding ANZSIC with RTIC for Better Targeting
RTIC enables classification based on:
Real business activity
Not static labels
Practical Applications
1Building high-quality prospect lists
2Segmenting markets more accurately
3Aligning messaging with real activity
Outcomes
Higher conversion rates
Improved targeting precision
Reduced wasted outreach
Stronger sales efficiency
Summary
Better classification leads to better targeting.
By ensuring ANZSIC reflects actual activity, organisations can significantly improve sales performance.
Ready to improve sales targeting?
Contact us to discuss how mnAi can support your sales workflows.